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The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.
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Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.Review:
"Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect."—Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc.
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Book Description Condition: New. New. Seller Inventory # STRM-0023377313
Book Description Condition: New. New. Seller Inventory # STR-0023377313
Book Description Pearson, 1995. Paperback. Condition: New. Seller Inventory # DADAX0023377313
Book Description Pearson, 1995. Condition: New. book. Seller Inventory # M0023377313
Book Description Pearson, 1995. Paperback. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0023377313n