Strategic Newspaper Management

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9780023377310: Strategic Newspaper Management

The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.

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About the Author:

Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.

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Fink, Conrad C.
Published by Pearson (1995)
ISBN 10: 0023377313 ISBN 13: 9780023377310
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Fink, Conrad C.
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Fink, Conrad C.
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