Strategic Newspaper Management

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9780023377310: Strategic Newspaper Management
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The book is a how-to-do-it guide for readers contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty- first century. STRATEGIC NEWSPAPER MANAGEMENT demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends.

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About the Author:

Conrad Fink, Professor of Journalism at the University of Georgia, was an executive for Associated Press and the Park Communications Group for 25 years.

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"Fink ... provides a preliminary but comprehensive look at techniques and fundamentals of our business that generally take most of a career to learn and perfect."—Alvah H. Chapman, Jr., Chairman and Chief Executive Officer of Knight-Ridder, Inc.

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Other Popular Editions of the Same Title

9780809313334: Strategic Newspaper Management

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ISBN 10:  0809313332 ISBN 13:  9780809313334
Publisher: Southern Illinois University Press, 1988
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9780394339610: Strategic Newspaper Management

Random..., 1988
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9780075546191: Strategic Newspaper Management

McGraw..., 1987
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