Managerial Economics: Economic Tools for Todays Decision Makers

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9780023621833: Managerial Economics: Economic Tools for Todays Decision Makers

For undergraduate courses in Managerial Economics and first-year MBA students in departments of Economics and Finance.This distinctive text features a running case study at the beginning and end of each chapter that explores the decision-making processes of managers within a hypothetical company. It creates a vivid, dynamic business setting highlights microeconomic theory and the tools of quantitative analysis used in management decision-making. In addition, actual business examples from the popular press-including numerous international examples-are incorporated into the chapters to reinforce the connection between economic and real business situations.

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From the Publisher:

One of the most distinctive feature of this text is a running case study that traces the decision-making processes of a single firm. This creates a vivid, dynamic business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision making. Each chapter begins with a problem confronting the management of "Global Foods," a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, students readily grasp how economic principles developed throughout the chapter relate to everyday business activity. In addition, actual business examples from the popular press--including many international examples--are incorporated within chapters to reinforce the connection between economic concepts and business problems.

From the Back Cover:

Key Benefit: One of the most distinctive features of this book is a running case study that traces the decision-making processes of a single firm. This creates a vivid, dynamic business setting for coverage of microeconomic theory and the tools of quantitative analysis used in management decision making. Key Topics: Each chapter begins with a problem confronting the management of “Global Foods,” a hypothetical corporation competing in the soft drink industry. With this case situation as a backdrop, readers readily grasp how economic principles developed throughout the chapter relate to everyday business activity. In addition, actual business examples from the popular press—including many international examples—are incorporated within chapters to reinforce the connection between economic concepts and business problems.

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