Public Relations in Educational Organizations: Practice in an Age of Information and Reform

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9780023662355: Public Relations in Educational Organizations: Practice in an Age of Information and Reform
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This collection of readings addresses the greatest demand being placed upon educational administrators in this, the Age of Information--using technology to create two-way communication systems within their organizations and between their organizations and their communities. Kowalski integrates theories and techniques taken from a wide variety of leading theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice.

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Published by Merril Pr (1995)
ISBN 10: 0023662352 ISBN 13: 9780023662355
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Theodore J. Kowalski (Editor)
Published by Merril Pr (1995)
ISBN 10: 0023662352 ISBN 13: 9780023662355
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