Dale M. Lewison Retailing

ISBN 13: 9780023705304

Retailing

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9780023705304: Retailing

Like its predecessors, Retailing, Sixth Edition represents the most comprehensive book in the field.

The Sixth Edition includes coverage of the hottest topics and issues in retailing, such as entrepreneurial and small business retailing, diversity, data-based marketing, and relationship retailing.

"synopsis" may belong to another edition of this title.

Product Description:

This work offers coverage of topics and issues in retailing, including entrepreneurial and small business retailing, diversity, data-based marketing and relationship retailing.

From the Publisher:

Like its predecessors, Retailing, Sixth Edition represents the most comprehensive text in the field.

"About this title" may belong to another edition of this title.

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Dale M. Lewison
Published by Macmillan Pub Co (1994)
ISBN 10: 0023705302 ISBN 13: 9780023705304
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Dale M. Lewison
Published by Macmillan Pub Co (1994)
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Lewison, Dale M.
Published by Macmillan Pub Co (1994)
ISBN 10: 0023705302 ISBN 13: 9780023705304
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