Per author, this book is a first course on consumer behavior. It assumes no previous knowledge or coursework. It does assume other previous courses in psychology, sociology and even business. This book was written and copyrighted in 1974.
"synopsis" may belong to another edition of this title.
Book Description Collier Macmillan Ltd. Hardcover. Book Condition: Fair. Bookseller Inventory # G0023761105I5N00
Book Description Collier Macmillan Ltd, 1974. Book Condition: Good. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92190268
Book Description Collier Macmillan Publishers, U.S.A., 1974. Hard Cover. Book Condition: Good. First Edition. Hard Cover -- Good -- Other than highlightong / underlining, book is tight with light wear -- Green cloth over boards, no dust jacket if issued -- 576 pages with index -- First Edition, First Printing. Bookseller Inventory # 317415