John C. Mowen Consumer Behavior

ISBN 13: 9780023845901

Consumer Behavior

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9780023845901: Consumer Behavior

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold-(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

"synopsis" may belong to another edition of this title.

From the Publisher:

Consumer Behavior, Fourth Edition provides a comprehensive and balanced approach to consumer behavior interweaving managerial applications--all in a new full-color design. The Fourth Edition reflects the new directions in research and the current trends having the most impact on the field including increased coverage of consumer and marketing relationships, cross-cultural issues, business-to-business marketing, and social/ethical consumer issues.

From the Back Cover:

The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, comprehensive, and treatment of the field; (2) to fully integrate modern electronic technology into the learning and applying processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

"About this title" may belong to another edition of this title.

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John C. Mowen
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John C. Mowen
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Book Description Macmillan USA, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. Bookseller Inventory # 4415734

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Book Description Macmillan, New York, NY, 1987. Hardcover. Book Condition: As New. Like New. Quantity Available: 1. ISBN: 0023845902. ISBN/EAN: 9780023845901. Pictures of this item not already displayed here available upon request. Inventory No: ABE453546776. Bookseller Inventory # ABE453546776

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