Entrepreneurship and New Venture Formation

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9780024317407: Entrepreneurship and New Venture Formation

Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes readers from stimulating creative thinking, to translating the entrepreneurial “spark” into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text. Strong practicality—lots of “hands- on” tools readers can use to actually launch a business.

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Practicality is the hallmark of this new text that focuses on the process of launching a new business venture. It takes students from stimulating creative thinking, to translating the entrepreneurial "spark" into a successful business, to making the transition from entrepreneur to manager and developing an exit strategy. Unlike some competitors, this book is not a modified small business text.

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Thomas W. Zimmerer, Norman M. Scarborough
Published by Prentice Hall (1995)
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