From dust jacket notes: "The Deejays is the first full story of the tribal chieftains who manipulate - possibly create - popular taste with every spin of their turntable. It is also the history of the countrywide radio stations and the recording and the recording companies and their role in the extravaganza. The immense growth of radio in the United States since the Depression can be traced directly through the evolution of the deejay who played records, interspersed with announcements of time, weather, and news, and - most importantly - peddled merchandise. In the beginning, he often spieled for dubious patent medicines or cut-rate clothing and furniture stores. Later, as national advertisers saw the possibilities for big profits from a small investment in air time, they began buying into the recorded music programs on the air nearly twenty-four hours a day from radio stations across the country....The individual stories of the deejays are fascinating. Many of the dickers are quoted directly, talking frankly and irreverently about their jobs and bosses, tunes and trends, frustrations and triumph...."
"synopsis" may belong to another edition of this title.
Book Description MacMillan Publishing Company, 1971. Hardcover. Book Condition: New. Bookseller Inventory # P11002595170X