Marketing Essentials, Student Edition

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9780026406017: Marketing Essentials, Student Edition

Considered the nationís number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.

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McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide

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Book Description Glencoe, 1997. Hardcover. Book Condition: Brand New. Dust Jacket Condition: No Dust Jacket. Brand New 1997 Copyright, Second Edition In Hardcover Format, Student Edition Of Marketing Essentials, Second Edition. Bookseller Inventory # 0042091

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