Selected by Library Journal as "one of the best reference books of the year", this extraordinary dictionary is the first ever to define and explain all of the specialized terms used in the many diverse worlds of communications. Its more than 35,000 entries -- including such terms as audiotex, flanging, gimbal, outcue, rain lap, rowback, splitscan, and zip pan -- span the fields of advertising, broadcasting, computer graphics, journalism, marketing, photography, publishing, recording, television, theater, and more. Now greatly expanded, this new edition has been updated throughout to cover all of the very latest technological developments in these rapidly evolving fields. For everyone involved in the fast-changing world of media and communications, this superb reference is sure to be an indispensable guide.
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Comprehensive coverage of the specialized terminology of all fields of media and communications: from advertising, book production, and broadcasting to telecommunications, theater, and typography. A must-have reference for anyone working in any area of media and communications--which, increasingly, includes almost everyone.
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Book Description Macmillan General Reference, 1996. Paperback. Book Condition: New. Rev Sub. Bookseller Inventory # DADAX0028606116
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800286061181.0