The Unofficial Guide to Starting a Business Online

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9780028633404: The Unofficial Guide to Starting a Business Online

Only a few years into its popular use, the World Wide Web has already enabled thousands to set up online businesses that require a minimum of upkeep and maximum profits. The Unofficial Guide to Starting a Business Online is the cyber-entrepreneur's ultimate guide to every aspect of hanging out a shingle in the virtual world. Here's what readers get:

  • Step-by-step advice and key information on setting up shop online, from creating a Web site to marketing and advertising big on a shoestring budget
  • Addresses for hundreds of Web sites they can use as start-up references that would have taken hundreds of hours to track down alone
  • A rundown of the best businesses to start online, and advice for choosing the right one
  • Pointers on combining traditional selling techniques with Web-specific ones for the best of all possible plans!

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From the Back Cover:

The inside scoop… for when you want more than the official line! More and more people are giving up traditional storefront businesses and starting their own businesses on the Internet. You, too, have a terrific idea for a business, but you're also unsure of how much business can really be done over the Internet. Before you can even get started, you need to know not only what it takes to start up a business, but also how to set up a Web page, what product is right for you, and what the first steps are to advertising online. You want the inside scoop. The Unofficial Guide ™ to Starting a Business Online is designed to give savvy consumers a fool-proof appraisal of the best ways to set up a online business with unbiased recommendations that are not influenced by any company, product, or organization. The Unofficial Guide ™ to Starting a Business Online is intensively inspected by The Unofficial Panel of Experts: Sara Unrue Koulen is a Web site developer for technology-based businesses and Jerry Osborne became an expert on e-commerce Web site design while planning his own site about rock music. These specialists ensure that you are armed with the most up-to-date insider information on the subject of e-commerce and are told exactly what "the Official establishment" doesn't want you to know. Vital Information on planning your business before you go online Insider Secrets on how to avoid the most common online business mistakes Money-Saving Techniques on using inexpensive advertising to target your niche market Time-Saving Tips on turn key solutions for setting up your Web site The Latest Trends in URL registration, search engines, secure credit card transactions, and Web graphics Handy Checklists and Charts that help you determine when you're ready to go online visit us on-line at www.idgbooks.com

About the Author:

About the Author Jason R. Rich (jr7777@aol.com/www.jasonrich.com), 32, is a freelance writer, author, and newspaper/magazine columnist. Rich has written a number of books on business-related issues, including the Unofficial Guide to Earning What You Deserve (Macmillan, 1999), Job Hunting For the Utterly Confused (McGraw-Hill), and First Job, Great Job: America's Hottest Business Leaders Share Their Secrets (Macmillan). For the Sunday Boston Herald, Rich writes a weekly column covering all aspects of the job search process. He also contributes career-related feature articles to National Business Employment Weekly, The Wall Street Journal's Managing Your Career, Careers & Colleges, and Enter. Rich is also president of Teen Talk Communications and one of the country's leading experts on video games, computer games, and interactive entertainment, having authored or contributed to over two dozen best-selling computer and video game strategy guides. His writings have also appeared in Disney Adventures, The Chicago Tribune, ESPN Magazine, and Parents' Choice. In 1988, Rich created and was the columnist for the Celebrity Teen Talk nationally syndicated newspaper column. Rich was a contributing producer and feature host for the weekly, Peabody Award-winning Kid Company radio show (WBZ-AM 1030), and is currently associate producer for Kids Talk Sports, a four-time Emmy Award winning interactive TV show.

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