Brandrowsk Corporate Imagination Plus

ISBN 13: 9780029015018

Corporate Imagination Plus

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9780029015018: Corporate Imagination Plus

Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.

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Bandrowski, James F.
Published by Free Press, The, New York, NY, U.S.A. (1990)
ISBN 10: 0029015014 ISBN 13: 9780029015018
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Book Description Free Press, The, New York, NY, U.S.A., 1990. Hard Cover. Book Condition: New. Dust Jacket Condition: New. 6 1/2" x 9 1/2". Book and dust jacket are in new condition. Bookseller Inventory # S12-003081

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Brandrowsk
Published by Free Press (1990)
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Book Description Free Press, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 0029015014

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Brandrowsk
Published by Free Press (1990)
ISBN 10: 0029015014 ISBN 13: 9780029015018
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Book Description Free Press, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0029015014

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