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In twenty-seven innovative briefings, the author discusses management theory and practice and emphasizes the importance of such skills as listening and learning
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Levitt, author of The Marketing Imagination (Free Pr., 1983; 1986. rev. ed.), very briefly discusses a number of topics affecting managers. He asserts that central to effective management is the capacity to think, change, and operate. Accordingly, the book is divided into three sections. The first encourages managers to question what, how, and why the organization is pursuing a particular direction. The second section focuses on the dynamic environment and innovation in organizations. The third division deals primarily with the getting and keeping of customers along with the globalization of competition. This is a very readable book that should appeal to practicing managers and man agement collections.
- Jane M. Kathman, Coll. of St. Benedict, St. Joseph, Minn.
Copyright 1990 Reed Business Information, Inc.
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Book Description Free Press. Hardcover. Condition: New. 0029186056 Ships from Tennessee, usually the same or next day. Seller Inventory # Z0029186056ZN
Book Description Free Press, 1990. Hardcover. Condition: New. Seller Inventory # DADAX0029186056
Book Description Free Press, 1990. Hardcover. Condition: New. Never used!. Seller Inventory # P110029186056
Book Description Free Press, 1990. Condition: New. book. Seller Inventory # M0029186056
Book Description Free Press. Hardcover. Condition: New. 0029186056 New Condition. Seller Inventory # NEW99.0010511
Book Description Condition: New. New. Looks like an interesting title!. Seller Inventory # M-0029186056
Book Description Free Press, 1990. Hardcover. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service! First Edition, First Printing - may be Reissue. Seller Inventory # 0029186056n