Entry Strategies for International Markets

4.21 avg rating
( 14 ratings by GoodReads )
 
9780029269039: Entry Strategies for International Markets

A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.

"synopsis" may belong to another edition of this title.

From the Back Cover:

Praise for

Entry Strategies for International Markets

REVISED AND EXPANDED

"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights.''

—FAROK J. CONTRACTOR Rutgers University

"Breakthrough advice for international executives. Loaded with useful examples. Must reading."

—DAVIDA. HEENAN President and CEO, Thea. H. Davies & Co., Ltd.

FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.

From the Back Cover:

The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. Franklin R. Root offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan. "Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. This book flows flawlessly between disparate topics such as partnerships to strategy, and economic analysis to cultural finesse. It encapsulates what some of us have taken decades to learn through trial and error."--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Root, Franklin R.; Root, Franklin
Published by Lexington Books
ISBN 10: 0029269032 ISBN 13: 9780029269039
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(West Palm Beach, FL, U.S.A.)
Rating
[?]

Book Description Lexington Books. Hardcover. Book Condition: New. 0029269032 New Condition. Bookseller Inventory # NEW6.0007622

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds

2.

Root, Franklin R.; Root, Franklin
Published by Lexington Books (1994)
ISBN 10: 0029269032 ISBN 13: 9780029269039
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Lexington Books, 1994. Hardcover. Book Condition: New. Rev Exp Su. Bookseller Inventory # DADAX0029269032

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 82.86
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Root, Franklin R.; Root, Franklin
Published by Lexington Books (1994)
ISBN 10: 0029269032 ISBN 13: 9780029269039
New Hardcover Quantity Available: 3
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Lexington Books, 1994. Hardcover. Book Condition: New. Bookseller Inventory # P110029269032

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 118.64
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

4.

Root, Franklin R.; Root, Franklin
Published by Lexington Books (1994)
ISBN 10: 0029269032 ISBN 13: 9780029269039
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Lexington Books, 1994. Hardcover. Book Condition: New. book. Bookseller Inventory # 29269032

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 158.50
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds