Sage Advice on Going Global
Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to learn through trial and error.
--Larry D. Bouts, president, International Division, Toys-R-Us, Inc.
The North American Free Trade Agreement, the new European common market, and the opening of Eastern Europe--among other recent geopolitical developments--have created unprecedented opportunities for American companies seeking to enter foreign markets. This guide offers executives practical advice, recently updated and expanded, on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an effective international marketing plan.
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Revised and expanded, represents the latest word on an evolving and complex subject. Offers recent examples of company practices and greater detail on the complexities of global integration. Paper. DLC: Export marketing.Product Description:
A guide to entering foreign markets. Advice on deciding which markets to enter, choosing a product for international distribution, designing an entry strategy, and developing an international marketing plan.
"About this title" may belong to another edition of this title.
Book Description Lexington Books, 1994. Hardcover. Book Condition: New. Bookseller Inventory # P110029269032