Entry Strategies for International Markets

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9780029269046: Entry Strategies for International Markets

Revised and expanded, represents the latest word on an evolving and complex subject. Offers recent examples of company practices and greater detail on the complexities of global integration. Paper. DLC: Export marketing.

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From the Back Cover:

Praise for Entry Strategies for International Markets, Revised and Expanded

"To a generation of students and readers, Franklin Root has been known as the leading authority on the international entry strategies of companies. His new edition represents the latest word on an evolving and complex subject. Professor Root offers recent examples of company practices and greater detail on the complexities of global integration. Both practitioners and academics will find a wealth of useful information and valuable insights."
FAROK J. CONTRACTOR,Rutgers University

"Breakthrough advice for international executives. Loaded with useful examples. Must reading."
DAVIDA. HEENAN,President and CEO, Thea. H. Davies & Co., Ltd.

About the Author:

FRANKLIN R. ROOT is professor emeritus of international management at the University of Pennsylvania's Wharton School of Business and past president of the Academy of International Business and of the International Trade and Finance Association. He also does extensive consulting work for businesses and government agencies throughout the United States and around the world.

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Root, Franklin R.
Published by Lexington Books (1994)
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