Rethinking Business-to-Business Marketing

2.67 avg rating
( 3 ratings by Goodreads )
 
9780029286159: Rethinking Business-to-Business Marketing

It is often said that business-to-business purchasing decisions, unlike consumer spending, are based on a rational analysis of specifications. This book argues that a "valuing image" which knowledge merely serves to rationalize, lies behind most industrial customers' decisions, and it is on this that sellers should concentrate.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Sherlock, Paul
Published by Free Press (1990)
ISBN 10: 0029286158 ISBN 13: 9780029286159
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Free Press, 1990. Hardcover. Book Condition: New. book. Bookseller Inventory # 0029286158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 20.21
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

2.

Paul Sherlock
Published by Free Press (1990)
ISBN 10: 0029286158 ISBN 13: 9780029286159
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Free Press, 1990. Hardcover. Book Condition: New. Bookseller Inventory # DADAX0029286158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 17.69
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Paul Sherlock
ISBN 10: 0029286158 ISBN 13: 9780029286159
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800292861591.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 30.21
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Sherlock, Paul
Published by Free Press (1990)
ISBN 10: 0029286158 ISBN 13: 9780029286159
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Free Press, 1990. Hardcover. Book Condition: New. Bookseller Inventory # P110029286158

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 34.58
Convert Currency

Add to Basket

Shipping: US$ 2.99
Within U.S.A.
Destination, Rates & Speeds

5.

Sherlock, Paul
Published by Free Press
ISBN 10: 0029286158 ISBN 13: 9780029286159
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Free Press. Hardcover. Book Condition: New. 0029286158 New Condition. Bookseller Inventory # NEW6.1014594

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds