Rethinking Business-to-Business Marketing

2.67 avg rating
( 3 ratings by Goodreads )
 
9780029286159: Rethinking Business-to-Business Marketing
View all copies of this ISBN edition:
 
 

It is often said that business-to-business purchasing decisions, unlike consumer spending, are based on a rational analysis of specifications. This book argues that a "valuing image" which knowledge merely serves to rationalize, lies behind most industrial customers' decisions, and it is on this that sellers should concentrate.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Sherlock, Paul
Published by Free Press (1990)
ISBN 10: 0029286158 ISBN 13: 9780029286159
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Free Press, 1990. Hardcover. Condition: New. Never used!. Seller Inventory # P110029286158

More information about this seller | Contact this seller

Buy New
US$ 36.52
Convert Currency

Add to Basket

Shipping: US$ 1.99
Within U.S.A.
Destination, Rates & Speeds

2.

Sherlock, Paul
Published by Free Press
ISBN 10: 0029286158 ISBN 13: 9780029286159
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Free Press. Hardcover. Condition: New. 0029286158 New Condition. Seller Inventory # NEW7.0943675

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert Currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, Rates & Speeds