No descriptive material is available for this title.
"synopsis" may belong to another edition of this title.
The Slutskys (How To Get Clients, Warner, 1992) here contribute another book on low-cost, high-impact marketing for all sizes of business enterprise. The authors emphasize outmarketing your competition without outspending them by narrow-casting and micromarketing as well as being inventive in your overall approaches. They recommend taking advantage of each part of your network to cross-promote your products or services. Many types and forms of promotion are considered: events, merchant certificates, direct mail, and telephone, radio, print, and outdoor promotion. Each promotion possibility is considered fully, with descriptions of various examples as well as a couple of case histories. Lucidly written and free of jargon, this practical book is written for those just entering a business as well as the libraries that serve them.
Littleton M. Maxwell, E. Claiborne Robins Sch. of Business, Univ. of Richmond, Va.
Copyright 1994 Reed Business Information, Inc.
Does the spate of books about guerrilla and on-the-street marketing tactics mean that traditional advertising is dead or dying? Not really, but what this trend indicates is that conventional vehicles are expensive and that businesses (and consumers) are much savvier about determining the value of such methods than ever before. Consultant Slutsky focuses on neighborhood companies, from the local hair stylist to the outlet of a national fast-food restaurant, to explain how such techniques as one-day-only events, mail and telephone pitches, and even traditional advertising can work well within a limited budget. Barbara Jacobs
"About this title" may belong to another edition of this title.
Book Description Lexington Books, 1994. Hardcover. Book Condition: New. Bookseller Inventory # P11002929231X
Book Description Lexington Books. Hardcover. Book Condition: New. 002929231X New Condition. Bookseller Inventory # NEW6.1777574