Unlike much of the current literature on creating successful organizations, this is a practical, easy-to-use blueprint to guide strategy formulation and implementation. The authors, who run a management consulting company, identify eight driving forces for formulating strategy in a dynamic environment. These driving forces include products offered, markets served, and methods of distribution. Most important is the emphasis placed on making strategy operational by including all employees in the process, not just the senior executives. Managers from 19 diverse organizations discuss how their companies internalized the process of implementing strategy. Highly recommended.
- Jane M. Kathman, Coll. of St. Benedict, St. Joseph, Minn.
Copyright 1989 Reed Business Information, Inc.
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