A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.
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practical, pragmatic text designed specifically for the product planning course taught at the undergraduate level.
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Book Description Prentice Hall International Paperback Editions, 1991. Paperback. Book Condition: Very Good. Marketing Decisions for New and Mature Products This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780029465516