Marketing Decisions for New and Mature Products

 
9780029465516: Marketing Decisions for New and Mature Products

A pragmatic "how-to" text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

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practical, pragmatic text designed specifically for the product planning course taught at the undergraduate level.

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