Marketing Decisions for New and Mature Products

 
9780029465516: Marketing Decisions for New and Mature Products
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A pragmatic how-to text designed for product planning courses, presenting a total picture of the marketing process, problems inherent in promoting products and the decision-making involved. This edition features a new emphasis on developing a marketing plan for the entire life of a product.

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practical, pragmatic text designed specifically for the product planning course taught at the undergraduate level.

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9780675206471: Marketing Decisions for New and Mature Products (2nd Edition)

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ISBN 10:  0675206472 ISBN 13:  9780675206471
Publisher: Macmillan Pub Co, 1991
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Peters, Michael P., Hisrich, Robert D.
Published by Prentice Hall International Pape (1991)
ISBN 10: 0029465516 ISBN 13: 9780029465516
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Book Description Prentice Hall International Pape, 1991. Paperback. Condition: Good. Good condition is defined as: a copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Most items will be dispatched the same or the next working day. Seller Inventory # mon0007728051

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