Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
"synopsis" may belong to another edition of this title.
Gr 6-10--This series entry offers lots of information in an attractive, well-organized, and readable format. The functions, goals, and tactics of advertising are examined, along with controversial issues such as targeting the youth market, political ads, the right of free speech, subliminal advertising, infomercials, advertising in schools, billboards, and the Joe Camel ads. The treatment is balanced; the negative impact of advertisements is weighted against their economic success. Black-and-white photographs and cartoons illustrate the text. An extensive bibliography and suggestions for further reading are appended. To understand the enormous impact of this issue, one need only realize the chilling statistic that we spend, on average, a year and a half of our lives watching television commercials. This book will be useful for school reports, and will attract interested browsers.
Connie Tyrrell Burns, Mahoney Middle School, South Portland, ME
Copyright 1997 Cahners Business Information, Inc.
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Book Description Thomson Learning, 1974. Book Condition: Good. This book has clothback covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 3216272
Book Description Thomson Learning, 1974. Book Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3216273
Book Description The Dryden Press, Publishers, Inc., Hinsdale, Illinois, 1974. Cloth. Book Condition: Very Good. No Jacket. Third Edition. 8vo - over 7¾" - 9¾" tall. "Like the two previous editions, this book is designed to introduce students to the complex, constantly changing world of advertising and the enviornment in which it operates. It is aimed both at the student who may eventually practice advertising or one of the other areas of persuasice communications and at those curious to find out how this mysterious force called 'advertising' really works." This book has 630 pages and is illustrated throughout. Advanced Reading Copy (ARC). Bookseller Inventory # 004984
Book Description The Dryden Press, Hinsdale, 1974. 630 Seiten. Abbildungen. Hardcover. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondert (Stempel, Rückenschild). Einbandecken berieben, sonst guter Zustand. Gewicht über 1 kg. Size: 24 x 19. Bookseller Inventory # 112618
Book Description Thomson Learning, 1974. Paperback. Book Condition: Used: Good. Bookseller Inventory # SONG0030039665