Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.
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Book Description Thomson Learning, 1974. Book Condition: Good. This book has clothback covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 3216272
Book Description Thomson Learning, 1974. Book Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3216273
Book Description Thomson Learning. Paperback. Book Condition: Fair. Bookseller Inventory # G0030039665I5N00
Book Description The Dryden Press, Publishers, Inc., Hinsdale, Illinois, 1974. Cloth. Book Condition: Very Good. No Jacket. Third Edition. 8vo - over 7¾" - 9¾" tall. "Like the two previous editions, this book is designed to introduce students to the complex, constantly changing world of advertising and the enviornment in which it operates. It is aimed both at the student who may eventually practice advertising or one of the other areas of persuasice communications and at those curious to find out how this mysterious force called 'advertising' really works." This book has 630 pages and is illustrated throughout. Advanced Reading Copy (ARC). Bookseller Inventory # 004984
Book Description Dryden, IL, 1974. Hardcover. Third edition. Very good hardcover. 3rd edition. Text clean. Illustrated in black and white. Corners on cover slightly rubbed. Spine ends rubbed. Light rubbing to cover. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information. Bookseller Inventory # 257721
Book Description The Dryden Press, Hinsdale, 1974. 630 Seiten. Abbildungen. Hardcover. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondert (Stempel, Rückenschild). Einbandecken berieben, sonst guter Zustand. Gewicht über 1 kg. Size: 24 x 19. Bookseller Inventory # 112618