Advertising: Its Role in Modern Marketing

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9780030039669: Advertising: Its Role in Modern Marketing

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

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1.

Dunn, S.Watson; etc.; Arnold M. Barban
Published by Thomson Learning (1974)
ISBN 10: 0030039665 ISBN 13: 9780030039669
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Anybook Ltd.
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Book Description Thomson Learning, 1974. Book Condition: Good. This book has clothback covers. Ex-library, With usual stamps and markings, In good all round condition. Bookseller Inventory # 3216272

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Dunn, S.Watson; etc.; Arnold M. Barban
Published by Thomson Learning (1974)
ISBN 10: 0030039665 ISBN 13: 9780030039669
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Anybook Ltd.
(Lincoln, United Kingdom)
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Book Description Thomson Learning, 1974. Book Condition: Fair. This book has hardback covers. Ex-library, With usual stamps and markings, In fair condition, suitable as a study copy. Bookseller Inventory # 3216273

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Dunn, S.Watson; etc.; Arnold M. Barban
Published by Thomson Learning
ISBN 10: 0030039665 ISBN 13: 9780030039669
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Free State Books
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Book Description Thomson Learning. Paperback. Book Condition: Fair. Bookseller Inventory # G0030039665I5N00

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Dunn, S.Watson; etc.; Arnold M. Barban
Published by The Dryden Press, Publishers, Inc., Hinsdale, Illinois (1974)
ISBN 10: 0030039665 ISBN 13: 9780030039669
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Glued To The Tube Books
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Book Description The Dryden Press, Publishers, Inc., Hinsdale, Illinois, 1974. Cloth. Book Condition: Very Good. No Jacket. Third Edition. 8vo - over 7¾" - 9¾" tall. "Like the two previous editions, this book is designed to introduce students to the complex, constantly changing world of advertising and the enviornment in which it operates. It is aimed both at the student who may eventually practice advertising or one of the other areas of persuasice communications and at those curious to find out how this mysterious force called 'advertising' really works." This book has 630 pages and is illustrated throughout. Advanced Reading Copy (ARC). Bookseller Inventory # 004984

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5.

Dunn, S.Watson; etc.; Arnold M. Barban
Published by Dryden, IL (1974)
ISBN 10: 0030039665 ISBN 13: 9780030039669
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Between the Covers-Rare Books, Inc. ABAA
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Book Description Dryden, IL, 1974. Hardcover. Third edition. Very good hardcover. 3rd edition. Text clean. Illustrated in black and white. Corners on cover slightly rubbed. Spine ends rubbed. Light rubbing to cover. Please Note: This book has been transferred to Between the Covers from another database and might not be described to our usual standards. Please inquire for more detailed condition information. Bookseller Inventory # 257721

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6.

Dunn, S.Watson; etc.; Arnold M. Barban
Published by The Dryden Press, Hinsdale (1974)
ISBN 10: 0030039665 ISBN 13: 9780030039669
Used Hardcover Quantity Available: 1
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Bernhard Kiewel Rare Books
(Grünberg, Germany)
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Book Description The Dryden Press, Hinsdale, 1974. 630 Seiten. Abbildungen. Hardcover. Ordnungsgemäß aus einer Universitäts-Bibliothek ausgesondert (Stempel, Rückenschild). Einbandecken berieben, sonst guter Zustand. Gewicht über 1 kg. Size: 24 x 19. Bookseller Inventory # 112618

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