The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers.About the Author:
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.
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Book Description Dryden Press, 1987. Book Condition: Good. 4th. N/A. Ships from Reno, NV. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP92737362
Book Description Dryden Press. Hardcover. Book Condition: Good. Book has some visible wear on the binding, cover, pages. Bookseller Inventory # G0030065127I3N00
Book Description Dryden Press. Hardcover. Book Condition: As New. Excellent condition with minimal visible wear. Bookseller Inventory # G0030065127I2N00
Book Description Dryden Press, 1987. Book Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Bookseller Inventory # 4527323
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800300651253.0
Book Description Dryden Press, 1987. Gebundene Ausgabe. Book Condition: Gut. 688 Seiten Gepflegtes ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisierungsnummer); in der Regel foliiert (Umschlag aus selbstklebender Folie). Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und weltweiter Versand. Wir liefern grundsätzlich mit beiliegender Rechnung. 950147.01 Sprache: Englisch Gewicht in Gramm: 980. Bookseller Inventory # 448398
Book Description Dryden Press, 1987. Gebundene Ausgabe. 688 Seiten gebraucht, viele Markierungen mit Textmarker, sonst gut. Sprache: Deutsch Gewicht in Gramm: 982. Bookseller Inventory # 15056
Book Description Dryden Press, 1987. Hardcover. Book Condition: Used: Very Good. Bookseller Inventory # SONG0030065127