Items related to International Marketing (Dryden Press Series in Marketing)
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
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About the Author:
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
Review:
“The size of the book is good for both quarter systems and semester systems. The topics are very well organized and very well developed. It is easy to read and easy to understand; the examples and visuals are very well selected.â€
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
"The cases are intriguing pedagogical tools that bring the subject matter to life. They are strategically associated with related subjects, and this organization is likely to facilitate learning." "This book provides an excellent foundation in international marketing, and I believe anyone teaching the course should strongly consider using it."
"About this title" may belong to another edition of this title.
- PublisherDryden Press
- Publication date1986
- ISBN 10 0030065127
- ISBN 13 9780030065125
- BindingHardcover
- Edition number4
- Number of pages652
- Rating
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International Marketing (Dryden Press Series in Marketing)
Published by
Dryden Press
(1986)
ISBN 10: 0030065127
ISBN 13: 9780030065125
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Hardcover
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Book Description hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_390829392
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International Marketing
Published by
The Dryden Press
(1987)
ISBN 10: 0030065127
ISBN 13: 9780030065125
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Hardcover
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Book Description Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:0030065127. Seller Inventory # 9559102
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International Marketing
Published by
Dryden Press
(1987)
ISBN 10: 0030065127
ISBN 13: 9780030065125
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Hardcover
Quantity: 1
Seller:
Rating
Book Description Gebundene Ausgabe. Condition: Gut. 688 Seiten Gepflegtes ehemaliges Bibliotheksexemplar mit den üblichen Kennzeichnungen (z.B. Barcode und Inventarisierungsnummer); in der Regel foliiert (Umschlag aus selbstklebender Folie). Zustand unter Berücksichtigung des Alters gut. Tagesaktueller, sicherer und weltweiter Versand. Wir liefern grundsätzlich mit beiliegender Rechnung. 950147.01 Sprache: Englisch Gewicht in Gramm: 980. Seller Inventory # 448398
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