Items related to Social Marketing: New Imperative for Public Health
from the back cover: "How can modern marketing techniques be applied to the problems of public health and nutrition practices? 'Social Marketing' establishes, for the first time, comprehensive guidelines that strengthen current public health programs. It covers the entire spectrum of the social marketing process ranging from the theory and background, to the tools and techniques that help you add far-reaching dimensions to your activities."
"synopsis" may belong to another edition of this title.
- PublisherPraeger Publishers Inc.,U.S.
- Publication date1985
- ISBN 10 0030070139
- ISBN 13 9780030070136
- BindingPaperback
- Number of pages293
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