Everybody reads newspaper headlines. The skill of writing good ones is vital for the journalistic deskman. Harold Evans demonstrates that a journalist needs more than just a knack, however; that he must employ all the arts of compression and allusion to make immediate sense, to attract the reader, and to tell the news.
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Book Description Holt, Rinehart and Winston, 1974. Hardcover. Book Condition: New. book. Bookseller Inventory # 0030075017