Investments: An Introduction

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9780030097690: Investments: An Introduction

Introduce today's most important investment topics from a strong individual financial planner's perspective with Mayo's INVESTMENTS: AN INTRODUCTION, 10E. This edition provides an inviting, comprehensive approach to investments, from the fundamentals needed for success on the CFP exam to more advanced topics. Readers learn to make solid real investment decisions with applications, such as an updated Financial Advisor's Investment Case at the end of each chapter and the latest Internet assignments. Expanded coverage of key topics, including stock valuation ratios, stock repurchases, and dividend payments prepare the reader to operate with confidence in today's global financial markets. Readers can even gain hands-on access Thomson ONE-Business School Edition -- the same financial analysis tool trusted on Wall Street every day. Mayo's INVESTMENTS: AN INTRODUCTION, 10E offers the engaging details and insightful perspective to further any reader's investment success. Help your students fully understand today's most important investment topics from the individual financial planner's perspective with the rich array of teaching and learning resources found on this edition's interactive companion Website.

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Product Description:

Covering the same topics found in more advanced-level texts, Investments incorporates minimal math and is much more student-friendly, resulting in an increased excitement for and understanding of the basic investment course material. It is the text of choice for the College of Financial Planning. It includes a strong focus on the individual financial planner and features a "Financial Advisor's Investment Case" at the end of each chapter. These short cases illustrate how text material applies to real investment decisions. Financial calculators are introduced and utilized throughout the text with explanations employing both interest tables and the calculator. It is also ideal for non-majors courses.

About the Author:

A well-respected author and experienced educator, Dr. Herbert Mayo has written several successful books focusing on critical finance issues and today's investment opportunities. Dr. Mayo currently teaches finance at The College of New Jersey and serves as Director of Accreditation. He earned his PhD from Rutgers University, and his undergraduate degree is from the University of North Carolina at Chapel Hill.

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Herbert B. Mayo
Published by Dryden Press (1988)
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Mayo, Herbert B.
Published by Dryden Press (1988)
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