Written by a team well-seasoned in the international business arena, the market-leading International Business provides a truly global perspective of international business. A reorganization of chapters in the fifth edition will allow instructors to cover culture, national trade, and investment policies early in the course. A greater emphasis on ethics and social responsibility has been added to this edition. Web references include activities and sources for updated data to keep the student with the latest trends in international business.
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Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
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Book Description Dryden Press, 1989. Paperback. Book Condition: New. Bookseller Inventory # P110030145333
Book Description Dryden Press, 1989. Paperback. Book Condition: New. book. Bookseller Inventory # 30145333
Book Description Dryden Press, 1989. Paperback. Book Condition: New. Bookseller Inventory # DADAX0030145333