Items related to Essentials of Services Marketing
The primary objective of (this book) is to provide instructional materials that not only introduce the student to the field of services marketing but also acquaint the student with specific customer service issues.... The (book first) concentrates on defining services marketing and providing the basic concepts that differentiate the marketing of services from the marketing of tangibles.... (It then discusses) topics that concern the management of the service encounter.... (The book also) focuses on customer satisfaction and service quality issues. Methods for tracking service failures and employee recovery efforts as well as customer retention strategies are also presented.... (The book concludes with) nine cases that illustrate the topics discussed throughout the book.
"synopsis" may belong to another edition of this title.
About the Author:
K. Douglas Hoffman earned his master's and doctorate degrees from the University of Kentucky and his bachelor's degree from The Ohio State University. He has been formally recognized for teaching excellence and has served as past education coordinator for the Services Marketing Special Interest Group of the American Marketing Association. Dr. Hoffman currently is a professor of marketing and has taught such courses as Principles of Marketing, Services Marketing, E-Marketing, Retail Management, and Marketing Management. His primary teaching and research passion is services marketing. He launched the first services marketing classes at Mississippi State University, the University of North Carolina at Wilmington, and Colorado State University. Prior to his academic career, Dr. Hoffman was actively involved in his family-owned golf course business, served as a distribution analyst for Volkswagen of America, and worked as a research analyst for the Parker Hannifin Corp. His current research and consulting activities are primarily in the areas of customer service/satisfaction and services marketing education. Dr. Hoffman has coauthored two other South-Western/Thomson Learning texts: Essentials of Services Marketing and Managing Services Marketing, both with John E. G. Bateson.
"About this title" may belong to another edition of this title.
- PublisherDryden Pr
- Publication date1997
- ISBN 10 0030152178
- ISBN 13 9780030152177
- BindingHardcover
- Number of pages576
- Rating
Top Search Results from the AbeBooks Marketplace
Stock Image
Essentials of Services Marketing (The Dryden Press series in marketing.)
Seller:
Rating
Book Description Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR002377342
Buy Used
US$ 1.13
Convert currency
Stock Image
Essentials of Services Marketing (The Dryden Press series in marketing.)
Seller:
Rating
Book Description Hardcover. Condition: Very Good. Essentials of Services Marketing (The Dryden Press series in marketing.) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030152177
Buy Used
US$ 4.38
Convert currency
Stock Image
Essentials of Services Marketing (The Dryden Press series in marketing.)
Published by
South-Western
(1997)
ISBN 10: 0030152178
ISBN 13: 9780030152177
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description hardcover. Condition: Good. All orders are dispatched the following working day from our UK warehouse. Established in 2004, we have over 500,000 books in stock. No quibble refund if not completely satisfied. Seller Inventory # mon0006839656
Buy Used
US$ 4.61
Convert currency
Stock Image
Essentials of Services Marketing (The Dryden Press series in marketing.)
Seller:
Rating
Book Description Hardcover. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780030152177
Buy Used
US$ 4.38
Convert currency
Stock Image
Essentials of Service Marketing
Published by
Dryden Press
(1997)
ISBN 10: 0030152178
ISBN 13: 9780030152177
Used
Hardcover
Quantity: 3
Seller:
Rating
Book Description Condition: Good. Ships from the UK. Used book that is in clean, average condition without any missing pages. Seller Inventory # 210303-20
Buy Used
US$ 4.14
Convert currency
Stock Image
Essentials of Services Marketing
Seller:
Rating
Book Description Condition: Very Good. Book is in Used-VeryGood condition. Pages and cover are clean and intact. Used items may not include supplementary materials such as CDs or access codes. May show signs of minor shelf wear and contain very limited notes and highlighting. Seller Inventory # 0030152178-2-3
Buy Used
US$ 19.06
Convert currency
Stock Image
Essentials of Services Marketing
Published by
The Dryden Press
(1997)
ISBN 10: 0030152178
ISBN 13: 9780030152177
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1050grams, ISBN:9780030152177. Seller Inventory # 9278352
Buy Used
US$ 4.22
Convert currency
Seller Image
Essentials of Services Marketing
Published by
, Mar 01, 1997
(1997)
ISBN 10: 0030152178
ISBN 13: 9780030152177
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Condition: Ottimo (Fine). Hoffman, K. Douglas; Bateson, John E.G. and Bateson, John Essentials of Services Marketing. , Mar 01, 1997 , Edizione Dryden Press in copertina rigida e in lingua inglese. Ottime condizioni. Timbro di proprietą in terza pagina. Disponibilitą immediata e spedizione con corriere tracciata. Seller Inventory # 0000000005672
Buy Used
US$ 27.36
Convert currency