Marketing Management (Dryden Press Series in Marketing)

3.4 avg rating
( 5 ratings by Goodreads )
 
9780030177422: Marketing Management (Dryden Press Series in Marketing)

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

"synopsis" may belong to another edition of this title.

About the Author:

Peter R. Dickson is the Knight-Ridder Eminent Scholar in Global Marketing at Florida International University. He was previously the Arthur C. Nielsen Jr., Chair of Marketing Research at the University of Wisconsin-Madison Nielsen Center for Marketing Research and the Crane Professor of Strategic Marketing at The Ohio State University. Dr. Dickson is heading up the NHCC/FIU Hispanic Market Research project, is the Academic Director of the Master of International Business, and is leading the launch of the Masters in Sales Management at the Chapman Business School, Florida International University. Dr. Dickson is the past Chairman of the marketing strategy special interest group of the American Marketing Association. He has won awards for his undergraduate and graduate teaching and four of his most recent academic papers have won national awards. He recently, co-authored with Dr. Tom Miller a paper that reviewed the impact of the Internet on market research. He has also written on the dubious origins of the Sherman Antitrust Act, a cornerstone of marketing law in the United States.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Peter R. Dickson
Published by South-Western College Pub (1996)
ISBN 10: 0030177421 ISBN 13: 9780030177422
New Hardcover Quantity Available: 1
Seller
Solr Books
(Skokie, IL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 1996. Hardcover. Book Condition: New. Ships Fast! Satisfaction Guaranteed!. Bookseller Inventory # mon0000508537

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 7.29
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

2.

Peter R. Dickson
ISBN 10: 0030177421 ISBN 13: 9780030177422
New Hardcover Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0030177421BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.27
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

3.

Peter R. Dickson
Published by South-Western College Pub (1996)
ISBN 10: 0030177421 ISBN 13: 9780030177422
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 1996. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0030177421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 12.81
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

4.

Peter R. Dickson
ISBN 10: 0030177421 ISBN 13: 9780030177422
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800301774221.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 16.43
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds

5.

Peter R. Dickson
Published by South-Western College Pub (1996)
ISBN 10: 0030177421 ISBN 13: 9780030177422
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 0030177421

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 26.72
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds