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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Roger D. Blackwell is a recently retired Professor of Marketing and Logistics from the Fisher College of Business at the Ohio State University. He is also President of Roger Blackwell Associates, Inc., a consulting firm in Columbus, Ohio, through which he has worked with many of America's most successful companies. Dr. Blackwell was named Outstanding Marketing Educator in America by Sales and Marketing Executives International and received the Alumni Distinguished Teaching Award, the highest award given by the Ohio State University, and in 2004 he was the first inductee to the Central Ohio Marketing Hall of Fame. In 2005, he received three additional teaching awards, reflecting the depth of knowledge and enthusiasm for teaching that make him a favorite among students. Dr. Blackwell received his B.S. and M.S. degrees from the University of Missouri and his Ph.D. from Northwestern University. He also received an honorary doctorate from the Cincinnati College of Mortuary Science. He resides in Columbus, Ohio, and serves on numerous boards of both privately and publicly held corporations. He is the author or coauthor of a number of best-selling business books including CONSUMER DRIVEN HEALTH CARE (2005), BRANDS THAT ROCK (2003), CUSTOMERS RULE (2001), FROM MIND TO MARKET (1997), and From THE EDGE OF THE WORLD (1995). His research has been published in the Journal of Marketing Research, Journal of Advertising Research, Journal of Marketing, Journal of Retailing, and other publications.
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Book Description South-Western College Pub, 2000. Condition: New. book. Seller Inventory # M0030211085
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