International Marketing (The Dryden Press Series in Marketing)

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9780030211126: International Marketing (The Dryden Press Series in Marketing)
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Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today?s international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.

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About the Author:

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

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Other Popular Editions of the Same Title

9780324317022: International Marketing

Featured Edition

ISBN 10:  0324317026 ISBN 13:  9780324317022
Publisher: South-Western College Pub, 2006
Softcover

9780030479588: International Marketing

Holt R..., 2001
Softcover

9780030767678: International Marketing

Holt R..., 2000
Softcover

9780004258034: International Marketing - Textbook Only

Dryden..., 2000
Hardcover

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