Synopsis
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
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About the Author
Don Parente is a retired Professor of Advertising from Middle Tennessee State University.
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Advertising Camp Strategy
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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South-Western College Pub, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dryden Press Series in Marketing)
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Hardcover. Condition: Very Good. Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780030211140
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Advertising Camp Strategy , 2nd
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Harcourt College Publishers, Orlando, FL, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
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Advertising Camp Strategy
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans (Dryden Press Series in Marketing)
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans
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ISBN 10: 003021114X
ISBN 13: 9780030211140
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans Parente, Donald
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South-Western College Pub, 1999
ISBN 10: 003021114X
ISBN 13: 9780030211140
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