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Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples.
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Book Description Dryden Pr, 1998. Condition: New. book. Seller Inventory # M003022313X
Book Description Thomson Learning. Condition: New. pp. 864. Seller Inventory # 4695797
Book Description Dryden Pr, 1998. Paperback. Condition: New. Seller Inventory # DADAX003022313X
Book Description Condition: New. New. Seller Inventory # STR-0387108203
Book Description Condition: New. New. Seller Inventory # STR-003022313x