Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing)

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9780030223136: Contemporary Marketing 1999: 1999 (The Dryden Press Series in Marketing)

Best-selling authors Boone and Kurtz continue to lead the market with their innovative, up-to-the-minute, student-friendly texts. This 1999 paperback edition is a completely updated version of the market-leading 1998 Contemporary Marketing Wired text at a reduced price. Equipped with the same standard-setting features and ancillaries as the hardbound version, this paperback is completely current, including all new opening vignettes, new boxes, and new examples.

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Boone, Louis E.; Kurtz, David L.
ISBN 10: 003022313X ISBN 13: 9780030223136
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Boone, Louis E.; Kurtz, David L.
Published by Dryden Pr (1998)
ISBN 10: 003022313X ISBN 13: 9780030223136
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Boone, Louis E.; Kurtz, David L.
Published by Thomson Learning
ISBN 10: 003022313X ISBN 13: 9780030223136
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