Strategic Management: Concepts for Managers

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9780030226137: Strategic Management: Concepts for Managers

Leading case expert L.J. Bourgeois is teamed with well-known researchers and instructors Irene Duhaime and Larry Stimpert, to author the second editon of Strategic Management. A premiere text and casebook, it is unique in that is emphasizes the importance of strategic management from the role of a general manager. In this new edition, special attention is given to the competitive advantage any firm may have with its product or service, as well as to competitive advantage a firm may have within its structure.

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Bourgeois, L. J.; Stimpert, Larry; Duhaime, Irene M.
Published by Harcourt (1998)
ISBN 10: 0030226139 ISBN 13: 9780030226137
New Paperback Quantity Available: 1
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Irish Booksellers
(Rumford, ME, U.S.A.)
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Book Description Harcourt, 1998. Paperback. Book Condition: New. book. Bookseller Inventory # 30226139

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