This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Student friendly in design, the text contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. It is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features: * Comprehensive coverage of the Internet and its impact on Business Research throughout the text. * This text takes an applied research approach, while providing thorough exploration of theoretical research issues, as well as real-world business research. * Thorough coverage of global research activities gives Business Research Methods an international perspective. * Statistical concepts are presented in a simple and straight-forward manner that allows students to more easily understand the complex issues of Business Research. New to this edition: * Placed early in the text, the topic of Information Technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research. * Chapter Seven, "Secondary Data in a Digital Age" has been substantially revised to incorporate discussions of data mining and other new technologies that are changing the way researchers view secondary data investigations. * Topics such as cross-functional teams in research efforts are discussed several times. * Many new cases.
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This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is the ideal text for the undergraduate and first year MBA courses in marketing, management, or quantitative studies.About the Author:
William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.
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