Exploring Marketing Research

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9780030262180: Exploring Marketing Research

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

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Product Description:

This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.

About the Author:

William G. Zikmund, former professor of marketing at Oklahoma State University, received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.

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Zikmund, William G.
Published by Harcourt College Pub, Orlando, FL (1999)
ISBN 10: 0030262186 ISBN 13: 9780030262180
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Book Description Harcourt College Pub, Orlando, FL, 1999. Hardcover. Book Condition: New. 7th Edition. Brand new still in shrink wrap. Multiple copies available this title. Quantity Available: 2. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0030262186. ISBN/EAN: 9780030262180. Inventory No: 1560723669. Bookseller Inventory # 1560723669

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Zikmund, William G.
Published by Thomson Learning
ISBN 10: 0030262186 ISBN 13: 9780030262180
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Book Description Thomson Learning. Book Condition: New. pp. 848. Bookseller Inventory # 7441202

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