Electronic Commerce: The Strategic Perspective

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9780030265334: Electronic Commerce: The Strategic Perspective

This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.

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Watson, Richard T.; Pitt, Leyland F.; Zinkhan, George; Berthon, Pierre; Zinkhan, George M.
Published by Harcourt (2000)
ISBN 10: 0030265339 ISBN 13: 9780030265334
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Ergodebooks
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Book Description Harcourt, 2000. Paperback. Book Condition: New. Bookseller Inventory # DADAX0030265339

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