ADVERTISING: Its Role in Modern Marketing

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9780030307485: ADVERTISING: Its Role in Modern Marketing

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

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Dunn, S. Watson
Published by THOMSON LEARNING (1990)
ISBN 10: 0030307481 ISBN 13: 9780030307485
New Hardcover Quantity Available: 1

Book Description THOMSON LEARNING, 1990. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0030307481

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