ADVERTISING: Its Role in Modern Marketing

3 avg rating
( 1 ratings by Goodreads )
 
9780030307485: ADVERTISING: Its Role in Modern Marketing

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

"synopsis" may belong to another edition of this title.

From School Library Journal:

Gr 6-10--This series entry offers lots of information in an attractive, well-organized, and readable format. The functions, goals, and tactics of advertising are examined, along with controversial issues such as targeting the youth market, political ads, the right of free speech, subliminal advertising, infomercials, advertising in schools, billboards, and the Joe Camel ads. The treatment is balanced; the negative impact of advertisements is weighted against their economic success. Black-and-white photographs and cartoons illustrate the text. An extensive bibliography and suggestions for further reading are appended. To understand the enormous impact of this issue, one need only realize the chilling statistic that we spend, on average, a year and a half of our lives watching television commercials. This book will be useful for school reports, and will attract interested browsers.

Connie Tyrrell Burns, Mahoney Middle School, South Portland, ME

Copyright 1997 Cahners Business Information, Inc.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Arnold M. Barban
ISBN 10: 0030307481 ISBN 13: 9780030307485
New Quantity Available: 1
Seller
Castle Rock
(Pittsford, NY, U.S.A.)
Rating
[?]

Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303074851.0

More Information About This Seller | Ask Bookseller a Question

Buy New
US$ 145.27
Convert Currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, Rates & Speeds