Described as "the most anticipated book in college publishing", Mankiw's Principles of Economics is finally here. And what makes it stand out from all of the other principles texts? He wrote it for the students. He wanted to bring economics to life for them and keep them interested in it. How did he do this? He has written a briefer text that explains economics by the rules not the exceptions, and by applications, not a lot of theory. In keeping with this theme, he has revealed to students how economics affects their everyday lives by building in a strong policy orientation to show them economics in "action". These are just a few of the strong points this book has to offer. Available spring 1999: EconActive software for students which includes 33 interactive Java graphs, cyber-problems, quizzes with feedback on answers and also includes brief chapter notes/key terms taken from the book. Features: * Chapter 1 introduces students to the 10 most important principles of economics which are then found throughout the book. * Chapter 3 is an early and accessible introductory discussion of one of economics' most powerful and universal insights: how people gain from comparative advantage and trade. This enables professors to include international applications at the beginning of the course. * Chapters 4-9, common to both splits, are concise and focus on Demand and Supply and its applications. * In Chapter 6, economics' most basic tool, supply and demand analysis, is put to work early to analyze the effect of real government policies. * Chapters 7, 8, and 9 expand the coverage of supply and demand to show what market outcomes mean to different groups of people and then use it to analyse taxation, the gains/losses from international trade, and explain the efficiency of markets. * Quick quizzes, case studies, "In the News" excerpts, "FYI" boxes, and end-of-chapter problems and applications are rich.
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The Economist August 23rd 1997 "Mr Mankiw has produced something long overdue: an accessible introduction to modern economics. By writing more in the style of a magazine than a stodgy textbook and explaining even complex ideas in an intuitive, concise way, he'll leave few students bored or bewildered. A second innovation is the book's structure and emphasis, which reflects today's economic realities and economists' understanding. Most refreshing, though, is the book's even-handedness. Mr Mankiw seems to revel in setting out how different schools of thought have contributed to economists' current state of knowledge. If, as it deserves, it becomes popular with the millions of students who take introductory economics, tomorrow's graduates might not only understand economics. They might even enjoy it." The Wall Street Journal September 22nd 1997 "Professor Mankiw wins good reviews for clarity and readability." USA Today December 1st 1997 "...I must report that Mankiw's Principles of Economics is a grand success...Mankiw succeeds because he does not evade the difficult concepts required for a solid understanding of economics." Fortune November 24th 1997 "The most talked-about economics text of our time...will likely teach the next several generations of undergraduates the laws of supply and demand."
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