business.today: The New World of Business (Harcourt Series in Finance) - Hardcover

Robbins, Stephen P.

Hardcover

ISBN 10: 0030313228 ISBN 13: 9780030313226

Publisher: South-Western College Pub, 2000

Synopsis

Stephen P. Robbins is a best selling author of management and organizational behavior texts. In his new integrative, innovative introduction to business text, business.today, he uses a reader-friendly conversational writing style. This new text is already receiving praise for its integrated emphasis on careers, e-business, technology, ethics, globalization, and other evolving issues. Robbins offers comprehensive coverage of traditional functions of business--marketing, management, accounting, finance, --but with a fresh, real-world format, covering the functions where it makes sense, just as a business person would encounter them. The innovative approach of business today reflects the immense changes that have occurred in business practices. Robbins demonstrates that the new world of business is about identifying opportunities, creating viable strategies, building relationships, and providing quality goods and services.

About this edition

• Publisher: South-Western College Pub
• Publication date: 2000
• ISBN 10: 0030313228
• ISBN 13: 9780030313226
• Binding: Hardcover
• Edition number: 1
• Number of pages: 592