This new edition of International Marketing has been updated to offer upper-level and graduate students a text that reflects both the theory and application of international marketing. The text covers the entire range of international marketing practices, beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting global marketers. Special emphasis in this edition is given to the impact of technology and e-commerce on marketing communications, channels, logisitics, and research.
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A completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years.About the Author:
Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sought by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. His key research is in the field of export promotion and export development. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis and support of trade negotiations. He holds three honorary doctorates and advises universities around the globe. He currently serves on the faculty of The McDonough School of Business at Georgetown University.
Ilkka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the School of Business program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America, as well as the United States.
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Book Description South-Western, 2000. Hardcover. Book Condition: Brand New. 6th revised edition edition. 860 pages. 10.94x8.58x1.50 inches. In Stock. Bookseller Inventory # zk0030313783
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303137831.0
Book Description Dryden Pr, 2000. Hardcover. Book Condition: New. 6th. Bookseller Inventory # DADAX0030313783
Book Description U.S.A.: Dryden Pr, 2000. Hardcover. Book Condition: New. Dust Jacket Condition: New. 5th or later Edition. New, 6th Edition . Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Bookseller Inventory # 0030313783
Book Description Thomson Learning. Book Condition: New. pp. xxxiii + 815 + 25 , Illus. (Col.), Maps (Col.). Bookseller Inventory # 7678308