International Marketing, 2002 Update

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9780030330964: International Marketing, 2002 Update

International Marketing 2002 Update is a completely up-to-date text for one of the most dynamic upper level and graduate courses in the marketing department today. It offers the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations and concluding with the international issues confronting giant global marketers. Special emphasis in this edition is given to the impact technology has had on the marketing world in the past few years. This edition also includes updated vignettes within the chapter as well as brand new video cases!

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About the Author:

Michael R. Czinkota is one of the foremost experts on international business and marketing in the world. His insights and counsel are frequently sough by the media, global companies, and governments all over the world. He is a frequent speaker on issues related to trade, trade policy, and global business strategies. He has served in the U.S. Government as Deputy Assistant Secretary of Commerce, where he was responsible for trade analysis, support of support of trade negotiations and retaliatory actions, and policy coordination for international finance, investment, and monetary affairs. He currently serves on the faculty of The McDonough School of Business at Georgetown University.

Illka Ronkainen, a leading expert in the areas of international business and marketing, has served on the faculty of The McDonough School of Business at Georgetown University for the past 20 years. In addition, he is the Director of the ?School of Business? program in Hong Kong. He is docent of international marketing at the Helsinki School of Economics and frequently teaches executive classes in Europe, Asia, South America as well as the United States.

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