This book is your guide to small business enterprise, helping you to identify opportunities, your needs and those of your target customers. The practical, step by step nature of this text makes it indispensable. The goal of the text is to help you in creating a business plan that will set the course for your small business endeavors. You will profit from these tried and true techniques.
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Joseph Ryan, Professor Emeritus at Irvine Valley College, has more than 20 years of corporate experience in marketing with large organizations. He has taught real estate, business, and small business management for more than 25 years. Today he remains active in the field as a recognized real estate investor and successful entrepreneur, bringing this wealth of experience to the latest edition of this practical, powerful text.
Gail Hiduke, a professor at Saddleback College, has taught for more than 20 years at a variety of two-year and four-year institutions. Professor Hiduke earned her MBA and BS, both with a minor in marketing, from Purdue University. Well recognized for her experience in corporate and government consulting, marketing, and training, Professor Hiduke brings an abundance of personal entrepreneurial experience to her teaching and writings, including this insightful text.
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Book Description South-Western College Pub, 2011. Paperback. Book Condition: New. 6. Bookseller Inventory # DADAX0030335876
Book Description South-Western College Pub, 2002. Paperback. Book Condition: New. Bookseller Inventory # P110030335876
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303358771.0
Book Description Cengage South-Western. Soft cover. Book Condition: New. New, 6th Edition .US Edition.UPS, FedEx, DHL delivery. Takes only 3-5 business days. Premium quality books. Bookseller Inventory # 0030335876
Book Description South-Western, Cincinnati, OH, 2003. Softcover. Book Condition: New. 6th Edition. Still in Shrinkwrap Quantity Available: 1. ISBN: 0030335876. ISBN/EAN: 9780030335877. Pictures of this item not already displayed here available upon request. Inventory No: 1560803144. Bookseller Inventory # 1560803144