Marketing: Best Practices

5 avg rating
( 1 ratings by Goodreads )
 
9780030349997: Marketing: Best Practices
View all copies of this ISBN edition:
 
 

Seventeen experts, one voice! The premise behind Marketing: Best Practices is simple yet effective: combine the expertise of the best and brightest in marketing. The second edition continues the tradition of highlighting the best practices from every facet of marketing. Each chapter is written by an authority in their field of marketing, all of whom are highly regarded for both academic and professional achievements. This unique collaboration results in one of the most cutting-edge texts to hit the principles market in years. Dr. Doug Hoffman, in addition to his chapter on Services Marketing, served as managing editor to ensure a focused and streamlined presentation throughout the book. Without losing the distinct flavor of each contributing author, every chapter is consistent in both format and pedagogy. The writing style is uniform and targeted for the undergraduate level. Cutting-edge topics drive the Opening Vignettes, and the copy maintains a lively, energetic tone. The end result is a solid mix of passion, insight, and firsthand experience not typically found in more traditional "Principles of Marketing" textbooks.

"synopsis" may belong to another edition of this title.

About the Author:

K. Douglas Hoffman earned his master's and doctorate degrees from the University of Kentucky and his bachelor's degree from The Ohio State University. He has been formally recognized for teaching excellence and has served as past education coordinator for the Services Marketing Special Interest Group of the American Marketing Association. Dr. Hoffman currently is a professor of marketing and has taught such courses as Principles of Marketing, Services Marketing, E-Marketing, Retail Management, and Marketing Management. His primary teaching and research passion is services marketing. He launched the first services marketing classes at Mississippi State University, the University of North Carolina at Wilmington, and Colorado State University. Prior to his academic career, Dr. Hoffman was actively involved in his family-owned golf course business, served as a distribution analyst for Volkswagen of America, and worked as a research analyst for the Parker Hannifin Corp. His current research and consulting activities are primarily in the areas of customer service/satisfaction and services marketing education. Dr. Hoffman has coauthored two other South-Western/Thomson Learning texts: Essentials of Services Marketing and Managing Services Marketing, both with John E. G. Bateson.

"About this title" may belong to another edition of this title.

Buy New View Book
List Price: US$ 234.95
US$ 17.96

Convert currency

Shipping: US$ 3.99
Within U.S.A.

Destination, rates & speeds

Add to Basket

Top Search Results from the AbeBooks Marketplace

1.

Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin; Michael D. Hutt; Bilaji Krishnan; John H., Jr. Lindgren; Robert F. Lusch; Ilkka A. Ronkainen; Bert Rosenbloom; Jagdish N. Sheth; Terence A. Shimp; Editor-K. Douglas Hoffman
Published by South-Western Educational Publishing (2002)
ISBN 10: 0030349990 ISBN 13: 9780030349997
New Hardcover Quantity Available: 1
Seller:
Poverty Hill Books
(Mt. Prospect, IL, U.S.A.)
Rating
[?]

Book Description South-Western Educational Publishing, 2002. Hardcover. Condition: New. SECOND EDITION, BRAND NEW COPY, HARDCOVER, Perfect Shape, TXB-607Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Seller Inventory # 0706242889

More information about this seller | Contact this seller

Buy New
US$ 17.96
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

2.

K. Douglas Hoffman; Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin
Published by South-Western College Pub (2002)
ISBN 10: 0030349990 ISBN 13: 9780030349997
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Portland, ME, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2002. Condition: New. book. Seller Inventory # M0030349990

More information about this seller | Contact this seller

Buy New
US$ 18.82
Convert currency

Add to Basket

Shipping: US$ 3.27
Within U.S.A.
Destination, rates & speeds

3.

K. Douglas Hoffman, Michael R. Czinkota, Peter R. Dickson, Patrick Dunne, Abbie Griffin
Published by South-Western College Pub (2002)
ISBN 10: 0030349990 ISBN 13: 9780030349997
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description South-Western College Pub, 2002. Hardcover. Condition: New. 2nd. Seller Inventory # DADAX0030349990

More information about this seller | Contact this seller

Buy New
US$ 28.40
Convert currency

Add to Basket

Shipping: US$ 3.99
Within U.S.A.
Destination, rates & speeds

4.

Hoffman, K. Douglas; Czinkota, Michael R.; Dickson, Peter R.; Dunne, Patrick; Griffin, Abbie
Published by South-Western College Pub
ISBN 10: 0030349990 ISBN 13: 9780030349997
New Hardcover Quantity Available: 1
Seller:
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description South-Western College Pub. Hardcover. Condition: New. 0030349990 New Condition. Seller Inventory # NEW7.3093118

More information about this seller | Contact this seller

Buy New
US$ 59.99
Convert currency

Add to Basket

Shipping: US$ 4.99
Within U.S.A.
Destination, rates & speeds

5.

K. Douglas Hoffman; Michael R. Czinkota; Peter R. Dickson; Patrick Dunne; Abbie Griffin
ISBN 10: 0030349990 ISBN 13: 9780030349997
New Quantity Available: 1
Seller:
BennettBooksLtd
(San Diego, CA, U.S.A.)
Rating
[?]

Book Description Condition: New. New. Seller Inventory # STR-0030349990

More information about this seller | Contact this seller

Buy New
US$ 105.39
Convert currency

Add to Basket

Shipping: US$ 4.95
Within U.S.A.
Destination, rates & speeds