The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
"synopsis" may belong to another edition of this title.
Terence A. Shimp received his doctorate from the University of Maryland and taught for four years at Kent State University before moving to the University of South Carolina, where he was a faculty member for 29 years. While at the University of South Carolina, Shimp was the W. W. Johnson Distinguished Foundation Fellow and for 12 years was the Chair of the Marketing Department in the Moore School of Business. He now is Distinguished Professor Emeritus but continues to research, write, teach occasionally, and work with Ph.D. students. Shimp earned a number of teaching awards during his career, including the Amoco Foundation Award that named him the outstanding teacher at the University of South Carolina in 1990. He has published widely in the areas of marketing, consumer behavior, and advertising. Shimp was the 2001 recipient of the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Shimp is past president of the Association for Consumer Research and past president of the Journal of Consumer Research policy board. He has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub, 2002. Hardcover. Book Condition: New. book. Bookseller Inventory # 0030352711
Book Description South-Western College Pub, 2002. Hardcover. Book Condition: New. 6. Bookseller Inventory # DADAX0030352711
Book Description Book Condition: New. Dust Jacket Condition: New. Shipped promptly and delivered within 3 to 5 working days. For PO BOX, APO, FPO and Puerto Rico addresses delivery done in 8 to 10 working days. Serving customers since 2006. Thousand of satisfied customers!. Bookseller Inventory # MISC_9780030352713_Cenga1012_17
Book Description South-Western, Mason, 2002. Hardcover. Book Condition: New. Sixth Edition; First Printing. 11.26 X 8.50 X 1.06 inches. 704 pages. Bookseller Inventory # 5275
Book Description South-Western, 2002. Hardcover. Book Condition: New. Next day dispatch. International delivery available. 1000's of satisfied customers! Please contact us with any enquiries. Bookseller Inventory # mon0000183933
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97800303527131.0
Book Description South-Western College Pub, 2002. Hardcover. Book Condition: New. Bookseller Inventory # P110030352711
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0030352711BNA
Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-93987
Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB12123