This specific ISBN edition is currently not available.View all copies of this ISBN edition:
The sixth edition of Terence Shimp's market-leading Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication. While continuing to focus on the time honored, IMC methods, the text has undergone a significant revision to reflect new academic literature and practitioner developments in the field. Comprehensive treatment on the fundamentals of advertising and promotion combine with the Internet's impact on IMC. A major focus of this revision, Internet issues have been seamlessly integrated throughout the text to highlight the dynamic relationship between basic marketing communication concepts and the power of the Internet.
"synopsis" may belong to another edition of this title.
Terence Shimp is Distinguished Professor Emeritus at the University of South Carolina where he was a faculty member for 29 years and earned a number of teaching awards, including the Amoco Foundation Award. The former W. W. Johnson Distinguished Foundation Fellow and Chair of the Marketing Department in the Moore School of Business, Dr. Shimp also taught at Kent University. He has published widely in marketing, consumer behavior, and advertising, and received the American Academy of Advertising's lifetime award for outstanding contributions to research in advertising. Past president of the Association for Consumer Research, as well as the Journal of Consumer Research policy board, Dr. Shimp has represented the Federal Trade Commission and various state agencies as an expert witness in issues concerning advertising deception and unfairness. Terence A. Shimp received his doctorate from the University of Maryland.
"About this title" may belong to another edition of this title.
Book Description South-Western College Pub, 2002. Hardcover. Condition: New. Ships Fast! Satisfaction Guaranteed!. Seller Inventory # mon0000575757
Book Description South-Western College Pub, 2002. Hardcover. Condition: New. 6. Seller Inventory # DADAX0030352711
Book Description South-Western College Pub, 2002. Condition: New. book. Seller Inventory # M0030352711
Book Description South-Western College Pub. Hardcover. Condition: New. 0030352711 New Condition. Seller Inventory # NEW99.3003693
Book Description South-Western College Pub, 2002. Hardcover. Condition: New. 6. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0030352711n
Book Description Thomson Learning. Condition: New. pp. 672. Seller Inventory # 7583475
Book Description Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Seller Inventory # AINDN-36423
Book Description Condition: New. Brand New Original US Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery.This item may ship fro the US or other locations in India depending on your location and availability. Seller Inventory # AUNEW-36423