Customer behavior: Consumer behavior & beyond

 
9780030468421: Customer behavior: Consumer behavior & beyond

This text seeks to make a connection between customer behaviour principles and the elements of marketing strategy. It covers the behaviours of customers both in the household and the business market. It looks at three customer roles: user; payer; and buyer, addressing the concerns of all three roles. The book also approaches the established topics of culture and reference groups, demographics and psychographics, perceptions, learning, motivation, attitudes, decision-making, and post-choice experience. It also includes such managerial applications as segamentation as a response to customer differences, relationship marketing, and strategies for creating market values for the customer.

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Sheth, Jagdish N
Published by Dryden Press
ISBN 10: 0030468426 ISBN 13: 9780030468421
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Book Description Dryden Press. Paperback. Book Condition: Good. Book has a small amount of wear visible on the binding, cover, pages. Bookseller Inventory # G0030468426I3N00

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Sheth, Jagdish N
Published by Dryden Press (2001)
ISBN 10: 0030468426 ISBN 13: 9780030468421
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Book Description Dryden Press, 2001. Paperback. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-001-62-3224003

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Sheth, Jagdish N
Published by Dryden Press (2001)
ISBN 10: 0030468426 ISBN 13: 9780030468421
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Book Description Dryden Press, 2001. Paperback. Book Condition: Very Good. Very good. Bookseller Inventory # HH-001-62-3224003

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