Contemporary Marketing (The Dryden Press series in marketing)

 
9780030513916: Contemporary Marketing (The Dryden Press series in marketing)

This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two "Managing Technology to Achieve Marketing Success" explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.

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Boone, Louis E.; Kurtz, David L.
Published by Dryden Press
ISBN 10: 003051391X ISBN 13: 9780030513916
Used Hardcover Quantity Available: 1
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Yankee Clipper Books
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Book Description Dryden Press. Hardcover. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G003051391XI4N00

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