This is an introduction to marketing. Now in its 10th edition, each revision builds upon past innovations, creating a technologically advanced, student friendly, instructor supported text. This text devotes two chapters to technology issues. Part two "Managing Technology to Achieve Marketing Success" explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.
"synopsis" may belong to another edition of this title.
Book Description Dryden Press. Hardcover. Book Condition: Very Good. Very good condition book with only light signs of previous use. Bookseller Inventory # G003051391XI4N00