Herbert B. Mayo Basic Investments

ISBN 13: 9780030546914

Basic Investments

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9780030546914: Basic Investments

The basic theme is making investment decisions to achieve investment goals in an efficient market context. Assets are considered from an individual perspective and how they help manage risk and achieve the investor's goals. For example, coverage will include both the features and valuation of a single bond and how a variety of bonds may be combined in a portfolio that reduces, or at least manages, risk.

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About the Author:

Dr. Herbert Mayo teaches finance at The College of New Jersey and is a former Director of Accreditation. A well-respected author and experienced educator, he has written several successful books focusing on critical finance issues and today's investment opportunities. He earned his PhD from Rutgers University and his undergraduate degree from the University of North Carolina at Chapel Hill.

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