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This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
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Michael J. Cody is a Professor in the School of Communication at the University of Southern California. His research interests have focused on social influence processes, accounts and social explanations, and nonverbal correlates of deception. He has worked on a number of projects addressing social problems, including reports on school violence in Los Angeles schools, training older adult learners to use computers, assessing outcomes of child custody mediations, promoting gender equality using the media, and detecting deception during employment interviews.
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Book Description Wadsworth Publishing, 1994. Paperback. Condition: New. Never used!. Seller Inventory # P110030553520
Book Description Wadsworth Publishing. PAPERBACK. Condition: New. 0030553520 New Condition. Seller Inventory # NEW7.3095040
Book Description Wadsworth Publishing, 1994. Condition: New. book. Seller Inventory # M0030553520
Book Description Wadsworth Publishing, 1994. Paperback. Condition: New. 5. Seller Inventory # DADAX0030553520