Advertising: Its role in modern marketing

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9780030600494: Advertising: Its role in modern marketing

Discusses the functions, goals, and methods of advertising and examines such issues as targeting the youth market, political ads, and the right of free speech.

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Dunn, S. Watson
Published by Dryden Press
ISBN 10: 0030600499 ISBN 13: 9780030600494
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Dunn, S. Watson
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Dunn, S. Watson
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Dunn, S. Watson
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Dunn, S. Watson
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Dunn, S. Watson
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Book Description Dryden Press, 1982. Hardcover. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-225-99-1786001

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Dunn, S. Watson
Published by Dryden Press (1982)
ISBN 10: 0030600499 ISBN 13: 9780030600494
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