This collection of essays by an international group of experts examines the general features of marketing in the different economic climates around the world. The differences observed in the functioning of international markets are related in a systematic way to the differences in the socioeconomic, cultural and technological environments within which international marketers of both consumer as well as industrial goods operate. The book also examines the role of trade for economic development; the organization of marketing efforts of firms and the problems encountered in different international settings; and the link between domestic and foreign markets--products suitable for the home market that wil also fit export requirements. Transfer of marketing technology from developed to less-developed countries is suggested and the likely problems involved are discussed.
"synopsis" may belong to another edition of this title.
ynak /f Erdener /r ed.Review:
?Although the export of high-technology products and systems has reached strategic importance in world trade, scant attention has been paid to it in the literature. A happy exception is International Marketing Management, edited by Erdener Kaynak, with contributions by 24 scholars and specialists in all sectors of foreign commerce.... There is also an insightful discussion of the differences to be expected in the marketing of high-tech items to countries of differing levels of economic development--including the legal/organization/ownership format existing between buyer and seller.?-Business Overseas
"About this title" may belong to another edition of this title.
Book Description Praeger Publishers Inc, 1985. Book Condition: Good. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP2904482
Book Description Praeger Publishers Inc, 1985. Book Condition: Very Good. N/A. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP69583371
Book Description Praeger Publishers Inc, 1985. Book Condition: Poor. This book has hardback covers. Ex-library, With usual stamps and markings, In poor condition, suitable as a reading copy. No dust jacket. Bookseller Inventory # 3269877
Book Description Praeger Publishers, 1984. Hardcover. Book Condition: Used: Good. Bookseller Inventory # SONG0030717140
Book Description Praeger Publishers. Hardcover. Book Condition: Fine. 0030717140 Brand new, limited quantity, order today!. Bookseller Inventory # W61584
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97800307171474.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97800307171473.0
Book Description Praeger, NY, 1984. Hardcover. Book Condition: NEAR FINE / No dj. "As new except for: faint softening to spine ends; light rubbing to cover corners and occasionally neat, light, pencil underlining. "to consolidate and increase our knowledge of international marketing management with a global perspective.a managerially oriented, applied international marketing readings book all contributions have one thing in common - application." 361 indexed pages with each article annotated. ". Bookseller Inventory # 22H007
Book Description Praeger Publishers Inc, 1985. Hardcover. Book Condition: Very Good. Very good. Bookseller Inventory # HH-001-04-4515004
Book Description Praeger Publishers Inc, 1985. Hardcover. Book Condition: As New. Like new condition. Bookseller Inventory # XX-001-04-4515004