International Marketing Management

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9780030717147: International Marketing Management

This collection of essays by an international group of experts examines the general features of marketing in the different economic climates around the world. The differences observed in the functioning of international markets are related in a systematic way to the differences in the socioeconomic, cultural and technological environments within which international marketers of both consumer as well as industrial goods operate. The book also examines the role of trade for economic development; the organization of marketing efforts of firms and the problems encountered in different international settings; and the link between domestic and foreign markets--products suitable for the home market that wil also fit export requirements. Transfer of marketing technology from developed to less-developed countries is suggested and the likely problems involved are discussed.

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Kaynak, Erdener
Published by Praeger Publishers Inc (1985)
ISBN 10: 0030717140 ISBN 13: 9780030717147
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Kaynak, Erdener
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Book Description Praeger, NY, 1984. Hardcover. Book Condition: NEAR FINE / No dj. "As new except for: faint softening to spine ends; light rubbing to cover corners and occasionally neat, light, pencil underlining. "to consolidate and increase our knowledge of international marketing management with a global perspective.a managerially oriented, applied international marketing readings book all contributions have one thing in common - application." 361 indexed pages with each article annotated. ". Bookseller Inventory # 22H007

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