The Eighth Edition of this market-leading text continues its tradition of providing a solid foundation of economic understanding for use in managerial decision making. It offers a practical treatment of economic theory and analysis in an intuitive, algebra-based format. Its focus is on presenting those aspects of economic theory and analysis that are most relevant to students of business administration, and a wide variety of examples and simple numerical problems are used to illustrate the application of managerial economics to a vast assortment of practical situations. The nature of the decision process and the role economic analysis plays in that process are emphasized throughout. This revision is designed to maximize accessibility for a student audience with little or no background in economics or higher-level mathematics. The text focuses on the economics - not the mathematics - of the managerial decision process.
"synopsis" may belong to another edition of this title.
Mark Hirschey is the Anderson W. Chandler Professor of Business at the University of Kansas, where he teaches undergraduate and graduate courses in managerial economics and finance. He also is president of the Association of Financial Economists and a member of several professional organizations. Professor Hirschey has published articles for such leading academic journals as the AMERICAN ECONOMIC REVIEW, REVIEW OF ECONOMICS AND STATISTICS, JOURNAL OF BUSINESS, JOURNAL OF BUSINESS AND ECONOMIC STATISTICS, JOURNAL OF FINANCE, JOURNAL OF FINANCIAL ECONOMICS, and JOURNAL OF INDUSTRIAL ECONOMICS. He also is the author of FUNDAMENTALS OF MANAGERIAL ECONOMICS AND INVESTMENTS: ANALYSIS & BEHAVIOR, the editor of ADVANCES IN FINANCIAL ECONOMICS, and past editor of MANAGERIAL AND DECISION ECONOMICS. He earned his PhD from the University of Wisconsin-Madison.
"About this title" may belong to another edition of this title.
Book Description Saunders College Publishing/Harcourt Brace. Hardcover. Book Condition: New. 0030747198 Purchased as new and in great condition. We cannot guarantee the availability of CD/DVD or other resource materials such as access code etc if the book is so described by the publisher unless we indicate their availability in our own description. Will ship now if ordered before 2pm cst. Bookseller Inventory # HML13041